With a $70 billion deal, Microsoft hopes to control the metaverse

Microsoft stated in its announcement of the acquisition of Activision Blizzard that it would be “the first platform for the metaverse”.

If the decade of social media growth was the decade of the 2010s, the decade of the 2020s will be marked by the growing importance of the gaming sector.

Microsoft paid $70 billion for Activision Blizzard, which owns Call of Duty, Warcraft, Starcraft, and Candy Crush, according to Will Oremus of the Washington Post.

Microsoft will overtake Nintendo as the world’s most valuable gaming company.

Activision’s agreement Blizzard gives Microsoft, which already owns the Xbox and Minecraft platforms, control of a 100,000-strong virtual world with millions of users, making it one of the world’s largest gaming corporations.

In the gaming sector, Microsoft’s acquisition of Activision Blizzard puts it in direct competition with Sony and Tencent. Minecraft is shown in this image.

On the other hand, if the transaction can be merged with existing products like LinkedIn, GitHub, or Azure, it will enable the tech giant compete in the metaverse, a concept that has been compared to the “future of the Internet,” argues Will Oremus.

The event, on the other hand, offers Activision Blizzard titles to a bigger audience, according to Engadget. “Activision Blizzard’s games will be available on a variety of platforms and promise to promote other communities,” Microsoft Gaming CEO Phil Spencer stated.

As a result, it can be claimed that this agreement affects not only the entertainment content but also how people interact online nowadays.

The gaming industry is reshaping the Internet’s future.

The game has always been a colossal business. From Nintendo in the 1990s to PlayStation and Xbox in the early twentieth century to mobile gaming in the 2010s, alternative forms of entertainment have dominated the market.

With hundreds of millions of people playing games throughout the world, the tech boom and new developments have opened up a world of games that are more diverse and popular than ever before. Not only are games that demand time and effort popular, but the popularity of smartphones has also attracted gamers to several time-killing activities.
The Covid-19 pandemic, on the other hand, has increased the amount of time spent in human cyberspace. According to the Washington Post, the gaming market is gradually becoming a shaping factor for the future of the Internet, as more and more popular games are introduced, attracting young people.

According to a study conducted by the Entertainment Software Association (ESA), two-thirds of adults and three-quarters of children under the age of 18 in the United States play video games on a weekly basis. According to Activision Blizzard’s third-quarter financial report, the company’s games are played by approximately 400 million individuals each month. That’s a lot more than Twitter and WhatsApp, for example.

The issue, on the other hand, is how people spend their time playing games. Big brands in the gaming business, such as Fortnite, Roblox, and World of Warcraft, provide not only a competitive or destructive virtual world but also a place to socialize and make friends.

Fortnite has also launched music competitions with millions of players. Roblox allows users to construct their own game worlds and ask their friends to join them. World of Warcraft is a groundbreaking game that allows players to meet friends, talk, and form groups.

According to the Washington Post, these games have shaped and regulated the routines of real-life participants. Instead of using Instagram or Messenger, young people nowadays choose to talk and play games together on Discord or Xbox Live.

According to a November 2021 research, underage users of Facebook and Instagram prefer to chat on Roblox, an online platform popular among young people with 50 million daily visits.

Ambition to embrace metaverse - the latest craze in the globe

The metaverse is the universe of entertainment and social ties, which tech behemoths are racing to construct. According to Morgan Stanley, Metaverse is anticipated to “lead the next investment trend” in the technology sector.

In a joint statement with Activision Blizzard, Microsoft President and CEO Satya Nadella said, “Gaming is the most lively sector of today’s entertainment platforms and will play a crucial role in establishing the metaverse virtual world.”